VF’s Kelly Doherty chatted with Rebecca Ward (Global Communication Director), Gary Boss (Marketing Director US) and Amelia Spragg (European Marketing Executive) at Audio-Technica to find out more about the development of the Sound Burger AT-SB727. Boasting a 12-hour battery life, both Bluetooth and wired speaker options and a very charming visual aesthetic, the Sound Burger feeds into a nostalgic desire for retro products and collector’s items. Whilst the Sound Burger is a turntable that an audiophile is unlikely to rely on as their primary set-up, it’s certainly a quirky treat for collectors and casual listeners. The turntable was a run-away success and sold out in days, leading to the company reintroducing the product this summer with black, white and yellow versions and increased availability. The Sound Burger stayed in the past until Audio-Technica celebrated its 60th birthday last year with a limited run of the red Sound Burger. Powered by batteries and packaged with a pair of foldable headphones, the Sound Burger was destined to become a footnote in portable music player history, as dwindling sales led to its eventual discontinuation. Originally released 40 years ago, Audio Technica’s Sound Burger (known as the Master Disc in the US) offered vinyl lovers analogue sound on the go in a distinctly ’80s tech package. Learning more about Audio-Technica’s Sound Burger.
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